5 Key Marketing Trends in 2022

June 8, 2022

The internet is constantly evolving, and keeping up with the latest changes in digital marketing can seem overwhelming. But it’s important to be aware of digital marketing trends so you can take advantage of new opportunities and avoid being left behind as online consumer behavior continues to unfold.

Here are some of the most significant marketing trends we’ve observed so far this year:

Brands Taking a Stand

Consumers want to connect with brands that share their values. Whether it’s environmental sustainability, inclusivity and equity, animal welfare, or any number of issues, brands are identifying what resonates with their core customer base and reflecting those values back to their audience.

Accessible Content

The content on your website, app or social media page needs to be fast and easy for your audience to consume on any device. Headings, subheadings, bulleted lists, infographics, videos and clear, direct writing all help make the type of content users tend to value and share.

Core Web Vitals

Core Web Vitals are Google ranking signals that measure specific aspects of the user experience on a website: how quickly content loads, how quickly users can interact with a page, and how stable a web page is (don’t you hate when content ‘jumps’ just as you’re about to click on it?). Optimizing website performance to ensure a positive UX is an important part of any digital marketing strategy.

Prioritizing Privacy

Third-party cookies allow search engine users’ online activities to be tracked, which is great for marketing but not so great for privacy. Google is discontinuing the third-party cookie in 2023, and sunsetting Universal Analytics in July of that year. Now is the time to set up a GA4 alongside your UA property to gather data and prepare for the inevitable switch.

Social Shopping

Social media platforms are increasingly making it easier for consumers to shop and pay for products without leaving the app. The spending power of younger internet users and social ecommerce are both projected to grow significantly over the next few years.


Conclusion

Not only do businesses need to be aware of the latest trends in digital marketing, they need to understand which are worth pursuing. Not every trend is a priority for every business. Concorde New Media can answer your questions and help you develop a digital marketing strategy that defines your long-term goals with a view to what’s coming next, while leaving room for short-term shifts as needed.


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